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nicky here.
I share my weirdly specific playlists that focus on uplifting trans/gnc and POC alternative music artists who are pushing boundaries with their message and music. Many of my playlists are meant to be a source of energy providing resilience to the tough times we are facing.
In 2021, I had a life altering brain injury. While recovering, I taught myself music marketing because I realized that I could use my previous strategy skills to help music artists. Audience development became the focus of my work when I noticed that it was the same process I used to create the most effective pricing strategies for my hotel clients. The more information a hotel could provide me about their guests, the faster I was able to make them the #1 performer in their competitive set. Similarly in music, when an artist listens to and learns about their fans, they are able to nurture the connection necessary to keep an engaged fanbase for years and years.
In 2022, I launched my podcast "The Shape of Audience Development to Come," as a portfolio to show how my skills translate to content strategy and marketing. for artists as a way to create job security for their artist project.
I'm so grateful to my friends in the music industry who have kept encouraging me to come back to this work. You mean the most to me and you are the reason I'm still here. A rising tide lifts all boats. HUGE THANK YOU to all of you, because you jumpstarted my freelance career.
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I'm fundraising for...
- medical costs for prolotherapy/PRP treatments to prevent needing a spinal fusion or internal decapitation (yes, you read that right) due to joint subluxes and loose connective tissue in my spine from Ehler's Danlos syndrome and mast cell activation syndrome. (1/4 injections down for this year!)
- housing/a van: I've been living in my car and petsitting since March 2024. 2025 was difficult on my body and worsened subluxes which means I need to save for a housing solution; ideally a van for optimal independence.
- Recovery costs: It takes 1-2 weeks of recovery for each prolo/PRP shot. Because of the location and severity of the injections needed, I will not be able to work during the recovery times and will need to cover monthly bills and extra food/care during that time.
How you can help
- Donate! I have links to each place you contribute Please add "gift" somewhere in the memo/note spot of the donation if you are making a donation directly to me, like on paypal/venmo/cashapp.
- Hire me! My skill set is based in strategy and data interpretation. I used to be a hotel revenue manager (dynamic pricing) and now use my skills for audience development centered strategy for music artists and influencers.
- Share my stuff! If you enjoy a playlist or video of mine, want to ampify my fundraiser, or recommend me for job, please share:)
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Ko-fi
Venmo
Cashapp
PayPal
GoFundMe
Amzn wishlist
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